The mandate
Sunday Savage wanted to launch a contemporary lifestyle brand of apparel and accessories for men and women, rooted in Italian heritage and in the unique vibe of Montreal, and to work with a local team who understood it.
The brand
We designed a black-and-white identity with a high-end, minimal feel: a crest monogram, an elegant serif wordmark and the signature “Off Mob Row”. The brand speaks in family codes, from “Welcome to the family” to the Family Business tee: “Est. on the Row. No outsiders.”
The store, search and launch
We built the e-commerce store for Collection 01 (Fall 2026), with gift sets and complimentary shipping over $200, set up SEO and AEO so the brand can be found on Google and in AI search, and ran influencer marketing to bring the launch to the right audience.
Client testimonial
“So glad we found Point7 Digital to launch our idea. It was important for us to work with someone local, from Montreal, who understood the unique vibe in the city. We really wanted to capture that in our apparel and Tanya helped us get our vision to fruition. Thank you, thank you, thank you. And welcome to the family.”
