Google Ads
Google Ads in Montreal: be first when clients are ready to buy.
We build and manage Google Ads campaigns that put your business at the top of Google and Google Maps for the searches that bring calls, in French and English.
Ads for people already searching for you
Google Ads reaches people at the exact moment they search for your service. That makes it the fastest way to get calls while your SEO builds up.
It's also easy to waste money on: broad keywords, no negative keywords and no conversion tracking. We set it up so every dollar can be traced to a lead.
Who it's for
This is for you if
- You need calls this week, not in six months
- You've tried Google Ads and spent without results
- You don't know which keywords bring your leads
- Your competitors appear above you on Google
- You want ads in both French and English
What's included
What's included in Google Ads management
- Keyword and negative keyword researchBuying-intent searches in both languages, with irrelevant ones blocked.
- Search, Maps and Performance MaxThe right campaign types for your goals and budget.
- Campaign strategyObjectives, budget and structure built around leads or sales, not clicks.
- Conversion trackingGoogle Ads tracking set up and tested, so every lead and sale is attributed.
- Weekly optimizationBids, budgets, audiences and ads adjusted every week.
- Plain-language reportingCost per lead and cost per client every month, in French or English.
How it works
How Google Ads management runs
Week 1
Strategy and tracking
Goals, audiences, budget and conversion tracking set up on Google Ads.
Week 2
Launch
First campaigns live, with several ads and audiences to test.
Weeks 3 to 8
Test and optimize
We cut what doesn't work and move budget to what does.
Every month
Report and refresh
Cost per lead, cost per sale, new creative and next month's plan.
What we measure
What we measure
- Cost per lead and cost per client
- Leads and sales by campaign and ad
- Return on ad spend
- Creative fatigue, so ads are refreshed before results drop
Pricing
Quote
Your fixed monthly management fee is set in writing after your free audit, based on your goals. Ad spend is paid directly to Google Ads.
Google Ads: your questions
How much should I spend on Google Ads in Montreal?
It depends on your industry's cost per click. We estimate the budget from your target cost per client before you spend anything.
Google Ads or SEO?
Google Ads brings leads now; SEO brings leads that don't stop when you stop paying. Many businesses use ads while SEO builds up.
Do I keep my ad account?
Always. Campaigns run in your own Google Ads account. You own the account, data and audiences.
Is there a long-term contract?
No. Management is month to month after the first month.
Related services
Spending on Google Ads without results?
Your free audit includes a review of your Google Ads account, or a launch plan if you're just starting.