The mandate
Mafia Row wanted to launch an apparel brand that captured the unique vibe of Montreal, and to work with a local team who understood it.
The brand
We designed a black-and-white identity with a high-end, minimal feel, built around the brand's codes: “Welcome to the family” and “What happens in the row stays in the row”.
The store, search and launch
We built the e-commerce store for Collection 01, set up SEO and AEO so the brand can be found on Google and in AI search, and ran influencer marketing to bring the launch to the right audience.
Client testimonial
“So glad we found Point7 Digital to launch our idea. It was important for us to work with someone local, from Montreal, who understood the unique vibe in the city. We really wanted to capture that in our apparel and Tanya helped us get our vision to fruition. Thank you, thank you, thank you. And welcome to the family.”
