Keyword research
Keyword research in Montreal: find the searches that bring clients.
We find the exact words your clients type into Google, in French and in English, and turn them into a clear plan of pages that can rank and convert.
The right keywords decide everything else
Every SEO decision starts with one question: what do your clients actually search for? Get it wrong and you rank for searches that never become clients. Get it right and each page has a clear job.
In Montreal, the same service is searched in two languages and often with a neighbourhood: “dentiste Plateau”, “emergency plumber Laval”, “comptable Saint-Laurent”. Good keyword research captures all of it.
Who it's for
This is for you if
- You're not sure which searches your pages should target
- You rank for words that don't bring calls
- You only have pages in one language
- Several of your pages compete for the same search
- You're planning a new website or new content
What's included
What's included in keyword research
- Search demand in both languagesMonthly searches for your services in French and English, by city and neighbourhood.
- Search intentWhich searches come from people ready to buy, and which come from people still researching.
- Competitor gap analysisThe keywords your top competitors rank for that you don't.
- Difficulty and opportunityHow hard each search is to win, so you start with the ones you can rank for soonest.
- Keyword-to-page mapOne clear target per page, so your pages never compete with each other.
- Content planThe new pages and articles worth writing, in order of impact.
How it works
How keyword research works
Week 1
Discovery
Your services, areas, best clients and the words they use.
Week 1
Research
Search data, competitor rankings and Google's own suggestions, in both languages.
Week 2
Mapping
Keywords grouped by intent and assigned to existing or new pages.
Week 2
Plan
A prioritized list of pages to fix and content to create.
What we measure
What we measure
- Rankings for each target keyword, in French and English
- Organic traffic to each mapped page
- Calls and forms from those pages
- New keywords you start ranking for
Starting at
$890 /month
Keyword research is included in every SEO plan, starting at $890/month.
Keyword research: your questions
Why do I need keywords in both French and English?
Montrealers search in both languages, often for the same service. A page in only one language misses part of your market, and Google treats the two languages as separate searches.
How many keywords should a page target?
One main topic per page, plus its close variations. Trying to rank one page for everything usually means it ranks for nothing.
Can't I just use a free keyword tool?
Free tools give you volumes. What matters is intent, competition and mapping each search to the right page, which is where most of the value is.
Is keyword research a one-time job?
The core research is done once, then updated as we see what ranks, what converts and what new searches appear.
Related services
Not sure what your clients search for?
Your free audit includes a first look at the searches you're missing and the ones your competitors win.