Amazon Ads
Amazon Ads for Montreal sellers: more sales, controlled ad costs.
We manage Amazon Sponsored Products, Sponsored Brands and Display campaigns for sellers who want more sales on Amazon.ca and Amazon.com without letting ad costs run away.
On Amazon, visibility is mostly paid
Most product searches on Amazon show sponsored results first. For many sellers, Amazon Ads decide whether your product gets seen at all.
The challenge is profitability: bidding on the right search terms, cutting waste and watching your advertising cost of sale (ACoS) closely.
Who it's for
This is for you if
- You sell on Amazon.ca or Amazon.com
- Your ad costs are eating your margins
- You're launching a new product on Amazon
- You don't know which search terms bring sales
- You want to grow organic rankings on Amazon too
What's included
What's included in Amazon Ads management
- Sponsored Products, Brands and DisplayThe right mix of campaign types for each product.
- Search term harvestingWinning search terms promoted, wasted ones added as negatives.
- Campaign strategyObjectives, budget and structure built around leads or sales, not clicks.
- Conversion trackingAmazon tracking set up and tested, so every lead and sale is attributed.
- Weekly optimizationBids, budgets, audiences and ads adjusted every week.
- Plain-language reportingCost per lead and cost per client every month, in French or English.
How it works
How Amazon Ads management runs
Week 1
Strategy and tracking
Goals, audiences, budget and conversion tracking set up on Amazon.
Week 2
Launch
First campaigns live, with several ads and audiences to test.
Weeks 3 to 8
Test and optimize
We cut what doesn't work and move budget to what does.
Every month
Report and refresh
Cost per lead, cost per sale, new creative and next month's plan.
What we measure
What we measure
- Cost per lead and cost per client
- Leads and sales by campaign and ad
- Return on ad spend
- Creative fatigue, so ads are refreshed before results drop
Pricing
Quote
Your fixed monthly management fee is set in writing after your free audit, based on your goals. Ad spend is paid directly to Amazon.
Amazon Ads: your questions
What is ACoS?
Advertising cost of sale: your ad spend divided by the sales it brought. We set a target ACoS from your margins and manage to it.
Do Amazon ads help organic rankings?
Yes. Sales driven by ads help your product's organic ranking on Amazon over time.
Do I keep my ad account?
Always. Campaigns run in your own Amazon account. You own the account, data and audiences.
Is there a long-term contract?
No. Management is month to month after the first month.
Are your Amazon ads profitable?
Your free audit includes a review of your Amazon advertising account and the biggest sources of wasted spend.