POINT 7 DIGITAL | Montreal Digital Marketing Company

If you're stuck wondering whether to run Facebook ads or jump on the TikTok train, you're not alone.

Both platforms can be powerful, but only if you're using the right one for your business, your audience, and your offer. Otherwise? You're lighting your ad budget on fire and hoping for the best.

Let’s change that.

"Strategy comes before spend." - Tanya Ganian, Point 7 Digital Marketing  

Before you launch your next ad campaign, ask yourself these 5 game-changing questions:

1. Where Is Your Ideal Customer Actually Hanging Out?

• If you're targeting millennials, Gen X, or professionals, Facebook and Instagram (Meta) are still your best bet.

• But if your dream clients are Gen Z, trend-driven, or impulse buyers, TikTok is where they scroll.

You don’t need to guess. Check your insights. Look at where your competitors are running ads. Go where the attention is—not just where you feel comfortable.

“Don’t follow the trends. Follow your audience. Your platform choice should always be rooted in data, not FOMO.” — Tanya Ganian, founder of Point7digital.com

2. What Type of Content Comes Naturally to You (and Your Brand)?

If you’re great at:

• Polished videos

• Testimonials

• Long-form content or webinars

👉 Facebook is probably your zone.

But if you're up for:

• Trendy, casual, off-the-cuff videos

• Showing behind-the-scenes moments

• Fast creative turnaround

👉 TikTok might feel like home.

The best platform isn’t just where your audience is—it’s where you can show up consistently and confidently.

3. Is Your Offer Ready for Cold Traffic?

Here’s the deal:

• Facebook is perfect for scaling a proven offer (think: digital products, services, webinars).

• TikTok is great for visibility and audience building, but the conversion path is often longer.

If your offer isn’t rock-solid yet, TikTok might help you test and learn. But if you’ve got an offer that converts, Facebook can help you print money.

4. What’s Your Budget (and Creative Bandwidth)?

Facebook Ads = more setup, testing, and strategy.

TikTok Ads = faster start, but you need a lot of fresh creative. Think short-form videos, trends, and daily engagement.

“Don’t underestimate the time and energy each platform demands. Ad dollars are just one part of the investment—you also need creative fuel.” — Tanya Ganian, Point7digital.com

5. What’s the End Goal of Your Ad Campaign?

• Sales and lead generation? → Facebook is dialed in for that.

• Brand awareness and reach? → TikTok can go viral fast.

When you know your objective, choosing the platform becomes a strategic decision—not a guessing game.

But remember: you don’t have to pick just one.

“Smart businesses start with the platform that best fits their offer—and then expand as they scale.” — Tanya Ganian, Point7digital.com

Still Not Sure Which Platform to Choose?

Let’s build you a strategy that actually converts.

👉 Reach out to us to book a free strategy call, and let’s map out an ad plan built for results, not regrets.

About the Author

Tanya Ganian is the founder of Point7digital.com, Shopify seller and sales expert, and author of The Ultimate Branding Workbook and 50 Marketing Strategies to Build Your Brand & Boost Sales. With over 18 years of experience in marketing and a background in psychology, she helps business owners build smart online strategies that increase visibility, attract aligned clients, and generate consistent sales—without the overwhelm.