“How much does a website cost?” is the first question almost every Montreal business owner asks. The honest answer is that it depends on a handful of decisions you can make before you ever talk to a web designer. Here’s what drives the price, what should be included, and what to watch out for.
The 6 things that drive the price
- Number of pages. A 5-page site (home, about, services, testimonials, contact) is very different from a 25-page site with a page for every service and neighbourhood.
- Who writes the content. Copywriting is often the hidden cost. If the designer writes your pages, the price goes up, but so does the result.
- Template or custom design. A template is faster and cheaper. A custom design fits your brand and your clients, and usually converts better.
- French and English. A bilingual site is close to two sites: two sets of copy, two sets of pages, and proper language SEO so each version can rank.
- Features. Online booking, payments, e-commerce, client portals and integrations all add time.
- SEO setup. Basic SEO (titles, descriptions, sitemap, speed) should be included. Ongoing SEO to climb the rankings is a separate, monthly service.
What a professional website should always include
- A mobile-first design that loads quickly
- Clear copy on every page that explains what you do and who it’s for
- A clear next step on every page: call, book or request a quote
- SEO foundations: page titles, meta descriptions, headings, sitemap and structured data
- Accessibility basics and a cookie consent banner
- Full ownership of your domain, hosting and content
Red flags to avoid
- The agency owns your domain or hosting. If you leave, you could lose your website.
- “Guaranteed #1 on Google.” No one can guarantee a ranking. Google decides.
- No fixed quote. You should know the price and what’s included before you start.
- English only, for a Montreal business. Most businesses serving Quebec customers need a French version. Here’s why.
What a Point7 website costs
Every Point7 website has one fixed price, agreed before we start, and includes copywriting, design, development, SEO foundations, a contact or booking form and French and English pages. See our pricing page for the price and everything that’s included, or learn more about our Montreal web design services.